How Classified ads can be used to setup a business
Small businesses can acquire an acceptable number of customers with the help of small classified ads. Whether you are willing to find local clients or go online to locate international ones, a good way to lure them in for business would be with the help of a few lines of advertisement and great title. So, let us take a look at how you can make that possible by understanding how and when to use it for your business.
Classified ads have still not lost their touch for small business promotions, even though most of the world relies on digital media. What do you do when you require services from a professional for daily issues such as fixing dishwasher, writing a resume, or chopping a tree?
So, there is a great scope that you would search for a classified ad in order to locate a professional for getting a gig completed. And, you find such ads in your local newspapers or publications. Moreover, you might also search for them online. The online ones can be seen in the form of listing which are present on the right side of the search results. You can also see them on the top and bottom of the search results. These are known as PPC (pay-per-click) ads. These too are a part of the classified ads family.
These limited text ads are an important source of clients for your business whether at large scale or small scale. And, the best part is that they can be viewed through any media. A few lines worth of ad posted in online sources such as search engines or printed materials such as yellow pages can provide whatever customers need instantly. Furthermore, a regular publication of such an ad will help gain recognition among future customers.
Being small in text size does not mean that these classified ads can be written easily. A lot other factors come into play in order to have a successful business promotion using classified ads. Balance of words with a good headline are equally important just as the demographic location an ad is focused in. If all this is not carefully thought of, then the money invested is wasted. For better performance in ads, you can check the following tips for placing and writing ads.
Learning about the customer:
You can sell a plethora of products to various customers. But, it is not necessary that each customer can go for any product. Each client could have varying requirements. And, the objective of your ads should be to highlight their needs. For example, someone who is looking for a job might need a resume writing professional. Besides that, he might require that professional to help distribute his resume. Similarly, a small business owner might not be familiar with a virtual assistant requirement. He might only be familiar with freelancers to get the job done. So, for any work, classified ads could be essential in helping customers locate professionals.
The right technique for reaching out the media:
The next thing that comes in would be the choice of media outreach. Let’s take a look at it with an example. A maintenance service for a pool would have better chances of visibility in high-class communities. Furthermore, choosing an advertisement plan for an ad on a global level would only be waste of money for you if you are just planning to provide your service in a particular area.
You should also know that people are more likely to read various classified sections with a varying perception. A high-level executive handling a business venture might find a painter in a local classified while look up for a property contractor in a national-level business magazine.
Do your research
Keep track of ads posted regularly. The motive here is to understand the pattern as well as the attractive quality of these ads. Are these ads featuring an advantage? Do they have something different in their content compared to other ads? Are you able to find them easily when listed below a heading in classified ads section or at the top in online searches?
Focus on the starting words
The importance of the starting words in an ad is high. They act like a headline for the ad. The message offered by the initial lines needs to be powerful enough to readers that they stop looking at other ads. For that, your ad should display the most significant advantage for your service or product. On the other hand, PPC or pay-per-click ads should deliver the conditions typed by a searcher as close as possible.
Keep it short and to the point
Your ad should be similar to a telegram: clear, commanding, and short. You need to specify your point as clear as you can without using lengthy sentences. Tell the readers, why they need to buy your service or product. Also, specify how they should communicate with you if needed. However, you should also take care not to delete too many sentences from the ad.
Take an opinion from someone else
No matter what the purpose of your ad is or wherever you plan to publish it, always find people to share their opinion about your created ad. After letting them read it, you need to inquire them whether they are able to understand your offered product or service. Will your ad want them to call you up regarding the goods or services? If it is still unclear to them in any way, it is time to rewrite the ad.
Use realistic points
People of today are more doubtful about the slightest facts that they find exaggerated. Such people will just skip your ad right away and move on to other sections. Moreover, if your ad specifications are about unclaimed incomes etc. which are not having any relevant proof, then you might find yourself being questioned by judicial authorities. So, in order to win the customers, focus on realistic facts.
Keep track of your competition
Your advertisements should be in the same place as your competitors’. This is to understand how you both are performing when it comes to customers. Keep checking the publications for a year to verify how your rival is performing. If their ads are consistent, then it means that they are not getting much response from the readers. And, this is a good sign for you to place your ad in that section. Keep check on the keywords that your rival uses for better business promotion. Try using same types of keywords in your ads as well.
Try examining your ads in various publications
It is not necessary that two similar publications produce similar results when aimed at similar types of readers. For instance, a painter did not get any response from his ad when published in a newspaper. But, he found several responses from a rival newspaper for a similar ad in the same demographic area. For learning which publications are prudent, it is advisable to publish in a number of them. Even publish ads online. An ad that shows results on Google, might not be as capable in displaying similar results on LinkedIn, Facebook or Bing.
Do not just rely on one ad.
Run ads consistently. Do not just post one and leave it like that. Your consistency will help gain credibility. This will also tell your customers that your business is not a fake one.
Lastly, after everything has been done, it is time to review your work before finally publishing it online. Check for grammar, spellings and other blunders. If you are not good at proofreading, ask someone capable enough to do the work for you.